Date
2023
Client
Hanahana Beauty
Services Provided
Art Direction
Graphic Design
Website Design + Shopify Development
Problem
Hanahana Beauty re-designed their packaging for their cult-worthy Shea Body Butter products and needed their overall brand to reflect the fresh new direction of their products.
Solution
I consulted with and led the executive team on how to best apply the new packaging branding across key brand and customer touch points. This included art directing, designing, and developing a refreshed brand guide, new revamped website, and new email marketing materials and templates.
Inside the new brand guidelines
Ulta product launch email rollout with new branding applied
