Date
2018
Client
New York Latino Film Festival
Services Provided
Art Direction
Graphic Design
Problem
I was approached to be the lead art director for all things NYLFF 2018. Including, but not limited to: concepting and developing the key art for the festival and its corresponding digital conference, all festival signage, all digital media deliverables, and the program book.
Solution
For the "All of US As We Are" campaign, we scouted real women found on the New York City subway as representations of the brand for the campaign, as opposed to casting professional models. I art directed and designed the following breadth of deliverables for the campaign.
The program book
Signage
Digital and social media deliverables
Attendee badges
Corresponding Futuro Digital Conference deliverables (Social Media Graphics + Display Screens)
