2019
CLIENT
Universal Standard
PROBLEM
Addressing the lack of body diversity in the fashion and advertising industry and identifying a way to launch their new clothing collection in a way that would resonate with an increasingly diverse customer base.
SOLUTION
I worked directly with the executive team to develop a launch campaign with the mission to represent all women as they are in order to shape a new definitions of "beauty and womanhood."
For the "All of US As We Are" campaign, we scouted real women found on the New York City subway as representations of the brand for the campaign, as opposed to casting professional models. I art directed and designed the following breadth of deliverables for the campaign.
ROLE
Art Director
Lead Designer
