2023
CLIENT
Hanahana Beauty
PROBLEM
Hanahana Beauty re-designed their packaging for their cult-worthy Shea Body Butter products and needed their overall brand to reflect the fresh new direction of their products.
SOLUTION
I consulted with and led the executive team on how to best apply the new packaging branding across key brand and customer touch points. This included creative directing, designing, and developing a refreshed brand guide, new revamped website, and new email marketing materials and templates.
ROLE
Creative Direction
Lead Designer
